Axiom Lighting

Axiom Lighting is owned by designer/maker Ian Hewitt who handcrafts bespoke timber veneer lighting for residential and commercial lighting projects based out of Deviot in Northern Tasmania.

Ian first came to us to improve his website in regards to user experience and SEO to ideally increase online store sales. We spent time with Ian mentoring him through a competitor analysis as well as search terms to find ways to increase organic traffic to the website as well as resolve some broken links and updates required for his WordPress website.

Based on our work with Ian he has implemented many improvements to his website including outbound links, keywords, more text per page, image alt text and heading hierarchy resulting in an increase in website traffic. Ian is also now noticing an increase in direct orders with customers also adding more items to their cart.

Ian is also exploring other platforms to reach his customers including Houzz, Pinterest and online marketplaces while continuing to develop relationships with architects to recommend his lighting solutions.

More Tasmanian Success Stories